A Thought Experiment About Personality, Privacy, and Artificial Intelligence

By: Sally A. Vazquez-Castellanos, Esq.

Published on June 25, 2026 at approximately 3:35 pm.

Today’s Chat with generative AI/ChatGPT:

As a child growing up in the Bronx, I was a real Disney Princess. 👀

While you may find that point humorous—anyone that knows me and my family in New York knows about Pop’s lengthy employment history at The Walt Disney Company. He started there as a printer after his service in the Army.

Ralph was at the company for more than forty years. How many of us can say that about any employment history in today’s digital economy?

His work was meaningful to many of the children in our family and our neighborhood—which was in the Bronx and in what was a relatively unknown suburb of New York.

That history belongs to me and my Puerto Rican family—and it is meaningful to both of my parents at this moment in their lives. That story is deeply personal—and I leave that for another time.

As a child growing up in the Soundview area of the Bronx—at the cross between Evergreen and Story Avenues—a child who attended Public School 93–received an unexpected gift in a Snow White dress. ( a technicality but it sounds good for now)

It was more than a costume. But not unlike most kids—I wanted something else. Another costume from a childhood friend and where that costume resides today—your guess is as good as mine. I haven’t really thought about that costume until more recently. That too is a story left for another time.

My father, Ralph Vazquez, spent more than forty years working for The Walt Disney Company in New York. He and my beloved mother—Nina—managed to not only move our family out of poverty into a middle class neighborhood in the suburbs of New York—but they did so with tremendous love for me and my brother—and for The Walt Disney Company.

This is incredibly personal for so many reasons, which in some respects I have addressed publicly on a little known platform called Meta. As a young Puerto Rican girl being raised in the Bronx, I will always be grateful for those two parents in New York.

Up. Them. Love. ❤️

I would argue—I really am a Disney Princess too—even if it was just for them. Somehow I think our family history is meaningful to many people—especially in the Bronx. And, that’s important for the two of them to remember at this moment in their lives.

Ask yourself —why anyone would be so cruel as to mock that history—especially out of greed.

Some things have to be said —because lives and children are vastly different from the sixties—and don’t we all just live for a really great punchline.

Back to Snow White. The gift came from friends and colleagues who knew and respected him, and who, in turn, showed kindness to our family. Looking back, it has become one of those childhood memories that quietly stays with you.

Years later, after careers in film, television, business affairs, and now the practice of law, I find myself asking a very different question—not as history, but as a legal thought experiment.

Again—What if I am a Disney Princess?

I am an attorney and technically our family is tied to the company. It’s complicated. 🫣 So let’s talk legal stuff. After all—I am a student of privacy and data protection law. 😳 So let’s just go with it —and use this as a teachable moment for you and for me. 📡

Suppose, for the sake of discussion, that writers, artists, or animators observed the personalities of children around them. Suppose they noticed how a child laughed, solved problems, interacted with family, expressed curiosity, or viewed the world. Those observations, blended with countless others, eventually helped inspire fictional characters.

For generations, storytellers have drawn inspiration from real life. Artists have always observed human nature. That, in itself, is neither unusual nor improper.

But artificial intelligence changes the equation.

Today’s technology is capable of identifying, measuring, and inferring personality characteristics on a scale never before possible. It can analyze viewing habits, reading interests, purchasing behavior, online interactions, voice characteristics, movement patterns, and social relationships to generate detailed profiles of who we are—or, more accurately, who algorithms predict we are.

This raises an important legal question.

At what point does inspiration become profiling? 🤷🏻‍♀️

At what point does observation become the commercial exploitation of another person’s identity? 😱

Anyhow—California law has long recognized that an individual’s name, image, and likeness possess commercial value. The right of publicity protects against certain unauthorized commercial uses of identity.

More recently, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), recognized another dimension of identity: inferences. Businesses may derive profiles reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Across the Atlantic, the European Union’s General Data Protection Regulation (GDPR) similarly regulates profiling and automated processing used to evaluate personal aspects of an identifiable individual.

These developments suggest that modern privacy law increasingly recognizes something artists and storytellers have always understood: personality has value.

The question for the next generation may not simply be who owns a photograph or a name. It may be who owns the commercial value of the personality characteristics, life experiences, and behavioral patterns that make each of us uniquely human.

My childhood Snow White dress does not answer that question—but it could provide some important clues about my own family history. Suffice it to say—and I actually could imagine a scenario—where individuals would argue over that dress. In many respects—the unimaginable has already occurred.

It simply reminds me that every story begins somewhere—and that as technology becomes increasingly capable of transforming ordinary lives into commercially valuable data, the law will be asked to decide whether personality itself deserves meaningful protection.

Legal Disclaimer (READ REALLY FAST 💨 —But UNDERSTAND)

This article is provided for informational and educational purposes only and does not constitute legal advice. 🥳 Reading this article does not create an attorney-client relationship. Individuals facing specific legal issues should consult qualified counsel regarding their particular circumstances.

This article reflects ongoing research and commentary regarding privacy, autonomy, technology, constitutional law, and cognitive liberty. References to cognitive liberty concern emerging legal and ethical discussions involving freedom of thought, mental privacy, individual autonomy, and the impact of technology on human decision-making.

This essay is intended as a thought experiment exploring emerging issues at the intersection of privacy law, artificial intelligence, intellectual property, and the right of publicity. It does not suggest that any particular fictional character was based upon any specific individual or that any company engaged in unlawful conduct.

About the Author

California Attorney and Shareholder at Los Angeles-based family law firm Castellanos & Associates, APLC. Sally focuses on writing about legal issues at the intersection of children’s privacy, global data protection, and the impact of media and technology on families.


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